Pricing
What does a booking system really cost?
Most booking systems sell themselves on features. What actually decides whether it pays off is the fees — and that picture is often unclear until the bill arrives.
Commission eats into the season
Many systems take a percentage per booking, on top of a monthly fee or instead of one. That sounds small in the brochure, but it hits hard for a guide with a handful of relatively expensive tours.
Guides who've used this type of system describe fees that change after you're already locked in: commission charged even on bookings the platform didn't help generate, annual fees raised several years running, and commission rates quietly increased for some customers later on. The common thread: the fee grows right along with your business, often without warning.
What that can mean in real numbers
Say you run 20 bookings a month at an average value of 950 SEK — a perfectly normal month for a guide with a few tours a week.
- With a commission model (5–8%): you pay between 950 and 1,520 SEK in fees that month, and it climbs with every new booking.
- With Guidera: you pay 349 SEK a month, whether you have 5 bookings or 50. The only thing added on top is the payment provider's own transaction fee (the same one you'd pay with any system) — Guidera never adds its own markup on top of that.
The better the season, the bigger the gap — with a commission model, your best months are also your most expensive ones.
Friction beyond the cost
Guides who've switched systems often mention the same thing alongside price: interfaces built for large operators with staff, not a solo guide with a handful of tours. And when support is actually needed, it's often in a different time zone or behind an AI responder — hard to reach mid-season, exactly when it matters most.
What you get for 349 SEK a month
One flat fee. No commission, however good the season gets. Support directly from the founder. And a booking page you set up yourself in a few minutes — or that we set up for you.